The Filings Report

Wayfair Inc. insider trading

Wfinancial statementsForm 4 filings on EDGAR448 transactions since Nov 3, 2024

From August 6, 2026 to November 3, 2026, 0 insiders at Wayfair Inc. bought $0 of stock in the open market, and 4 sold $72M. Officers and directors accounted for $0 of purchases and $72M of sales. The last reported transaction was an open-market sale by Blotner Jon on October 29, 2026.

The answer card and chart use the same period. Change the range above the chart to update both. Form 4 filings through November 2, 2026; awards, option exercises, tax withholding and gifts are excluded from these totals.

Stock price and insider activity

Daily price candles with insider purchases and sales directly beneath them on the same timeline. Bars show individual days; totals sum all days in the selected period.

W daily priceSplit-adjusted prices in US dollars

Bought $0Sold $72MAug 6, 2026 – Nov 3, 2026

Nov 3, 2026O $112.85 · H $113.78 · L $110.00 · C $111.38Bought $0 (0)Sold $0 (0)
$91$99$108$116$1242026-08-06: open $106.60, high $108.40, low $104.00, close $104.072026-08-07: open $105.63, high $109.96, low $104.10, close $106.602026-08-10: open $106.00, high $107.47, low $103.22, close $103.262026-08-11: open $103.72, high $106.28, low $102.10, close $103.202026-08-12: open $104.75, high $105.49, low $101.10, close $102.942026-08-13: open $103.34, high $103.41, low $100.13, close $101.132026-08-14: open $104.62, high $105.36, low $101.28, close $101.632026-08-17: open $100.70, high $103.86, low $99.03, close $103.082026-08-18: open $101.63, high $104.38, low $99.22, close $101.692026-08-19: open $104.00, high $107.92, low $103.55, close $107.802026-08-20: open $106.18, high $107.83, low $101.83, close $103.312026-08-21: open $103.02, high $104.24, low $100.86, close $101.522026-08-24: open $100.52, high $103.91, low $100.52, close $103.192026-08-25: open $105.05, high $106.50, low $103.20, close $104.522026-08-26: open $102.98, high $105.63, low $101.65, close $104.072026-08-27: open $104.11, high $106.95, low $103.39, close $105.012026-08-28: open $105.46, high $106.24, low $103.00, close $103.762026-08-31: open $102.38, high $102.41, low $97.27, close $99.272026-09-01: open $98.00, high $98.30, low $93.00, close $93.952026-09-02: open $95.35, high $95.49, low $93.34, close $94.542026-09-03: open $96.90, high $101.07, low $95.75, close $96.982026-09-04: open $97.00, high $99.63, low $96.00, close $99.432026-09-08: open $100.22, high $101.16, low $97.28, close $99.972026-09-09: open $99.73, high $100.90, low $98.11, close $100.082026-09-10: open $98.08, high $98.64, low $96.49, close $97.452026-09-11: open $98.42, high $99.87, low $97.34, close $98.572026-09-14: open $97.38, high $106.38, low $97.38, close $104.802026-09-15: open $103.83, high $106.23, low $101.20, close $103.692026-09-16: open $105.26, high $106.66, low $102.37, close $103.242026-09-17: open $107.00, high $107.42, low $101.66, close $102.502026-09-18: open $103.40, high $103.73, low $100.34, close $102.462026-09-21: open $106.14, high $106.73, low $104.50, close $104.952026-09-22: open $107.79, high $108.68, low $105.53, close $107.352026-09-23: open $105.21, high $105.74, low $97.73, close $99.542026-09-24: open $98.90, high $100.31, low $95.85, close $97.722026-09-25: open $97.50, high $99.79, low $95.99, close $98.152026-09-28: open $94.99, high $99.51, low $94.25, close $98.632026-09-29: open $100.21, high $102.88, low $98.00, close $102.072026-09-30: open $103.80, high $105.79, low $101.93, close $102.562026-10-01: open $102.18, high $102.47, low $98.62, close $101.372026-10-02: open $103.49, high $106.00, low $99.24, close $101.252026-10-05: open $101.52, high $107.22, low $101.52, close $106.052026-10-06: open $106.95, high $108.46, low $104.00, close $105.452026-10-07: open $102.76, high $105.50, low $102.70, close $104.472026-10-08: open $103.06, high $106.30, low $102.87, close $105.132026-10-09: open $105.03, high $106.37, low $104.10, close $105.742026-10-12: open $104.22, high $107.44, low $103.21, close $106.142026-10-13: open $105.68, high $108.54, low $105.68, close $107.992026-10-14: open $105.70, high $107.89, low $102.50, close $104.782026-10-15: open $107.00, high $112.93, low $106.01, close $111.932026-10-16: open $111.71, high $113.10, low $105.51, close $107.282026-10-19: open $107.58, high $113.09, low $107.58, close $111.982026-10-20: open $111.55, high $115.27, low $111.39, close $113.562026-10-21: open $113.30, high $114.79, low $112.22, close $113.312026-10-22: open $112.92, high $116.35, low $110.76, close $113.492026-10-23: open $112.88, high $115.26, low $111.41, close $112.492026-10-26: open $114.29, high $114.85, low $110.47, close $113.052026-10-27: open $113.35, high $114.75, low $111.04, close $112.952026-10-28: open $111.60, high $116.14, low $111.60, close $114.022026-10-29: open $114.54, high $120.90, low $114.54, close $120.122026-10-30: open $118.59, high $120.00, low $113.38, close $115.912026-11-02: open $121.00, high $122.13, low $112.77, close $113.142026-11-03: open $112.85, high $113.78, low $110.00, close $111.38Insider purchases / sales · USD$50M$0−$50M2026-08-12: 0 purchases ($0), 10 sales ($14M)2026-09-08: 0 purchases ($0), 1 sales ($698K)2026-09-14: 0 purchases ($0), 18 sales ($14M)2026-10-01: 0 purchases ($0), 1 sales ($715K)2026-10-02: 0 purchases ($0), 1 sales ($631K)2026-10-12: 0 purchases ($0), 10 sales ($15M)2026-10-15: 0 purchases ($0), 7 sales ($26M)2026-10-20: 0 purchases ($0), 1 sales ($920K)2026-10-29: 0 purchases ($0), 1 sales ($60K)Aug 6Aug 28Sep 21Oct 13Nov 3

purchases above zero; sales below. Both use the transaction date and the same dollar scale. Hover, tap, or use arrow keys to inspect a date. Awards, exercises, tax withholding and gifts are excluded.

Dates with prices or insider activity are spaced evenly; empty weekends and holidays are omitted. Prices through Nov 3, 2026. Insider data through Nov 3, 2026. Prices are adjusted for splits; transaction values are reported dollars.

Every transaction

448 transactions from November 3, 2024 to November 3, 2026, newest first. Open-market purchases and sales are coloured; awards, exercises, tax withholding and gifts are grey and not counted.

TradedInsiderRoleTransactionSharesPriceValueHeld afterFiled
Oct 29, 2026Blotner JonPres., Commercial & Operationsopen-market sale10b5-1500$120.00$60K115,385Nov 2, 2026
Oct 20, 2026Tan FionaChief Technology Officeropen-market sale10b5-1indirect8,000$115.00$920K196,698Oct 22, 2026
Oct 15, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-149,203$110.36$5M172,934Oct 19, 2026
Oct 15, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-144,893$111.62$5M128,041Oct 19, 2026
Oct 15, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-122,904$112.44$3M105,137Oct 19, 2026
Oct 15, 2026Blotner JonPres., Commercial & Operationsopen-market sale10b5-1546$110.00$60K115,885Oct 19, 2026
Oct 15, 2026Conine StevenDirectoropen-market sale10b5-149,266$110.36$5M172,807Oct 19, 2026
Oct 15, 2026Conine StevenDirectoropen-market sale10b5-146,157$111.64$5M126,650Oct 19, 2026
Oct 15, 2026Conine StevenDirectoropen-market sale10b5-121,577$112.47$2M105,073Oct 19, 2026
Oct 12, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-15,050$103.66$523K286,087Oct 14, 2026
Oct 12, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-18,651$104.91$908K277,436Oct 14, 2026
Oct 12, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-139,108$105.81$4M238,328Oct 14, 2026
Oct 12, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-115,597$106.68$2M222,731Oct 14, 2026
Oct 12, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-1594$107.31$64K222,137Oct 14, 2026
Oct 12, 2026Conine StevenDirectoropen-market sale10b5-15,050$103.66$523K286,023Oct 14, 2026
Oct 12, 2026Conine StevenDirectoropen-market sale10b5-18,651$104.91$908K277,372Oct 14, 2026
Oct 12, 2026Conine StevenDirectoropen-market sale10b5-139,106$105.81$4M238,266Oct 14, 2026
Oct 12, 2026Conine StevenDirectoropen-market sale10b5-115,599$106.68$2M222,667Oct 14, 2026
Oct 12, 2026Conine StevenDirectoropen-market sale10b5-1594$107.31$64K222,073Oct 14, 2026
Oct 2, 2026Blotner JonPres., Commercial & Operationsopen-market sale10b5-16,056$104.13$631K116,431Oct 5, 2026
Oct 1, 2026Tan FionaChief Technology Officeroption exercise1,199$0.00—26,479Oct 5, 2026
Oct 1, 2026Tan FionaChief Technology Officeroption exercise27,073$0.00—53,552Oct 5, 2026
Oct 1, 2026Tan FionaChief Technology Officertax withholding14,357$101.37$1M39,195Oct 5, 2026
Oct 1, 2026Tan FionaChief Technology Officeropen-market sale10b5-1indirect7,000$102.18$715K204,698Oct 5, 2026
Oct 1, 2026Gulliver KateCFO and Chief Admin Officeroption exercise392$0.00—171,582Oct 5, 2026
Oct 1, 2026Gulliver KateCFO and Chief Admin Officeroption exercise219$0.00—171,801Oct 5, 2026
Oct 1, 2026Gulliver KateCFO and Chief Admin Officeroption exercise428$0.00—172,229Oct 5, 2026
Oct 1, 2026Gulliver KateCFO and Chief Admin Officeroption exercise22,429$0.00—194,658Oct 5, 2026
Oct 1, 2026Gulliver KateCFO and Chief Admin Officertax withholding11,348$101.37$1M183,310Oct 5, 2026
Oct 1, 2026Blotner JonPres., Commercial & Operationsoption exercise327$0.00—110,703Oct 5, 2026
Oct 1, 2026Blotner JonPres., Commercial & Operationsoption exercise182$0.00—110,885Oct 5, 2026
Oct 1, 2026Blotner JonPres., Commercial & Operationsoption exercise22,942$0.00—133,827Oct 5, 2026
Oct 1, 2026Blotner JonPres., Commercial & Operationstax withholding11,340$101.37$1M122,487Oct 5, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-14,517$98.32$444K355,556Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-14,896$99.42$487K350,660Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-14,801$100.39$482K345,859Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-13,525$101.43$358K342,334Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-14,102$102.40$420K338,232Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-17,654$103.39$791K330,578Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-119,159$104.42$2M311,419Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-112,808$105.40$1M298,611Sep 16, 2026
Sep 14, 2026Conine StevenDirectoropen-market sale10b5-17,538$106.09$800K291,073Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-14,485$98.27$441K355,652Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-14,558$99.34$453K351,094Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-14,732$100.31$475K346,362Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-13,779$101.33$383K342,583Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-14,437$102.36$454K338,146Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-17,258$103.37$750K330,888Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-119,374$104.41$2M311,514Sep 16, 2026
Sep 14, 2026Shah NirajChief Executive Officer, Directoropen-market sale10b5-112,943$105.41$1M298,571Sep 16, 2026

Who the insiders are

Everyone who reported a transaction since November 3, 2024, by open-market value over twelve months. Shares held are after the insider’s latest directly held transaction.

InsiderRoleLast transactionKindShares heldBought, 12 monthsSold, 12 monthsSales under a plan
Conine StevenCo-Founder, Director, 10% ownerOct 15, 2026open-market sale172,807—$110M (62)62 of 62
Shah NirajChief Executive Officer, Director, 10% ownerOct 15, 2026open-market sale172,934—$110M (63)63 of 63
Gulliver KateCFO and Chief Admin OfficerOct 1, 2026option exercise171,582—$5M (2)2 of 2
Tan FionaChief Technology OfficerOct 20, 2026open-market sale26,479—$4M (6)6 of 6
Blotner JonPres., Commercial & OperationsOct 29, 2026open-market sale115,385—$3M (9)9 of 9
Kumin Michael AndrewDirectorMar 5, 2026award319,753———
Frost DianaDirectorMar 5, 2026award8,304———
Jung AndreaDirectorAug 12, 2026award7,154———
Schaferkordt AnkeDirectorMay 2, 2025open-market sale14,689———
King JeremyDirectorAug 12, 2026award19,965———
Naylor Jeffrey GDirectorMar 5, 2026award33,052———
Sneed Michael EDirectorNov 12, 2025award24,543———
Netzer ThomasChief Operating OfficerDec 17, 2024open-market sale171,790———
Lawton III Harry ADirectorNov 12, 2025award2,261———

Questions

Are Wayfair Inc. insiders buying or selling?

Over the twelve months to November 3, 2026, 5 insiders at Wayfair Inc. sold $231M of stock in the open market, all by officers and directors, and no insider bought. Net, insiders sold $231M. Only open-market purchases and sales are counted.

Who sold the most Wayfair Inc. stock in the last year?

Conine Steven (Director) sold $110M in 62 open-market sales over the twelve months to November 3, 2026.

Do Wayfair Inc. executives sell under 10b5-1 plans?

142 of the 142 open-market sales in the last twelve months (100%) were reported as made under a Rule 10b5-1 trading plan, set up in advance. A sale under a plan is still counted as a sale.

What counts as insider buying here?

Only open-market purchases (Form 4 code P) and sales (code S) by officers, directors and 10% owners. Stock awards, option exercises, shares withheld for tax and gifts are listed in the table but never counted as buying or selling.

More on Wayfair Inc.

From Form 4, 4/A and 5 filings with the SEC. A record of insider transactions, not a recommendation.