Alphabet insider trading
GOOGLfinancial statementsForm 4 filings on EDGAR1,405 transactions since Nov 1, 2024
From August 4, 2026 to November 1, 2026, 0 insiders at Alphabet bought $0 of stock in the open market, and 1 sold $79K. Officers and directors accounted for $0 of purchases and $79K of sales. The last reported transaction was a tax withholding by O'Toole Amie Thuener on January 25, 2027.
The answer card and chart use the same period. Change the range above the chart to update both. Form 4 filings through October 30, 2026; awards, option exercises, tax withholding and gifts are excluded from these totals.
Stock price and insider activity
Daily price candles with insider purchases and sales directly beneath them on the same timeline. Bars show individual days; totals sum all days in the selected period.
Bought $0Sold $79KAug 4, 2026 – Nov 1, 2026
purchases above zero; sales below. Both use the transaction date and the same dollar scale. Hover, tap, or use arrow keys to inspect a date. Awards, exercises, tax withholding and gifts are excluded.
Dates with prices or insider activity are spaced evenly; empty weekends and holidays are omitted. Prices through Oct 30, 2026. Insider data through Nov 1, 2026. Prices are adjusted for splits; transaction values are reported dollars.
Every transaction
1,405 transactions from November 1, 2024 to November 1, 2026, newest first. Open-market purchases and sales are coloured; awards, exercises, tax withholding and gifts are grey and not counted.
| Traded | Insider | Role | Transaction | Shares | Price | Value | Held after | Filed |
|---|---|---|---|---|---|---|---|---|
| Jan 25, 2027 | O'Toole Amie Thuener | VP, Chief Accounting Officer | tax withholding | 683 | $328.43 | $224K | 9,517 | Jan 27, 2026 |
| Oct 29, 2026 | Arnold Frances | Director | open-market sale10b5-1 | 82 | $284.00 | $23K | 19,157 | Oct 30, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 121 | $0.00 | — | 1,096 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 122 | $317.28 | $39K | 974 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 101 | $0.00 | — | 3,345 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 102 | $317.28 | $32K | 3,243 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 69 | $0.00 | — | 3,942 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 69 | $317.28 | $22K | 3,872 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 106 | $0.00 | — | 954 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 107 | $317.28 | $34K | 847 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 27 | $0.00 | — | 1,533 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 27 | $317.28 | $9K | 1,506 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 26 | $0.00 | — | 881 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 27 | $317.28 | $9K | 854 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 20 | $317.28 | $6K | 1,079 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 19 | $0.00 | — | 648 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 20 | $339.01 | $7K | 628 | Oct 27, 2026 |
| Oct 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 489 | $0.00 | — | 28,851 | Oct 27, 2026 |
| Oct 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 1,626 | $0.00 | — | 52,976 | Oct 27, 2026 |
| Oct 25, 2026 | Walker John Kent | President, Global Affairs, CLO | tax withholding | 1,641 | $317.28 | $521K | 51,335 | Oct 27, 2026 |
| Oct 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 1,626 | $0.00 | — | 23,649 | Oct 27, 2026 |
| Oct 25, 2026 | Schindler Philipp | SVP, Chief Business Officer | conversion | 1,998 | $0.00 | — | 68,285 | Oct 27, 2026 |
| Oct 25, 2026 | Schindler Philipp | SVP, Chief Business Officer | tax withholding | 2,016 | $317.28 | $640K | 66,269 | Oct 27, 2026 |
| Oct 25, 2026 | Schindler Philipp | SVP, Chief Business Officer | conversion | 1,998 | $0.00 | — | 940,464 | Oct 27, 2026 |
| Oct 25, 2026 | Porat Ruth | President and CIO | conversion | 1,626 | $0.00 | — | 52,976 | Oct 27, 2026 |
| Oct 25, 2026 | Porat Ruth | President and CIO | tax withholding | 1,641 | $317.28 | $521K | 51,335 | Oct 27, 2026 |
| Oct 25, 2026 | Porat Ruth | President and CIO | conversion | 1,626 | $0.00 | — | 928,695 | Oct 27, 2026 |
| Oct 25, 2026 | Ashkenazi Anat | SVP, Chief Financial Officer | conversion | 1,766 | $0.00 | — | 53,677 | Oct 27, 2026 |
| Oct 25, 2026 | Ashkenazi Anat | SVP, Chief Financial Officer | tax withholding | 1,782 | $317.28 | $565K | 51,895 | Oct 27, 2026 |
| Oct 25, 2026 | Ashkenazi Anat | SVP, Chief Financial Officer | conversion | 1,766 | $0.00 | — | 152,427 | Oct 27, 2026 |
| Oct 25, 2026 | Pichai Sundar | Chief Executive Officer, Director | conversion | 3,671 | $0.00 | — | 195,463 | Oct 27, 2026 |
| Oct 25, 2026 | Pichai Sundar | Chief Executive Officer, Director | tax withholding | 3,705 | $317.28 | $1M | 191,759 | Oct 27, 2026 |
| Oct 25, 2026 | Pichai Sundar | Chief Executive Officer, Director | conversion | 3,671 | $0.00 | — | 2M | Oct 27, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | giftindirect | 199,100 | $0.00 | — | 0 | Oct 15, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | giftindirect | 197,600 | $0.00 | — | 0 | Oct 15, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | gift | 86,550 | $0.00 | — | 457,314 | Oct 15, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | giftindirect | 86,550 | $0.00 | — | 456,294 | Oct 15, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | gift | 86,550 | $0.00 | — | 664,235 | Oct 15, 2026 |
| Oct 13, 2026 | Shriram Kavitark Ram | Director | giftindirect | 86,550 | $0.00 | — | 572,772 | Oct 15, 2026 |
| Sep 30, 2026 | Arnold Frances | Director | open-market sale10b5-1 | 83 | $340.45 | $28K | 19,076 | Oct 2, 2026 |
| Sep 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 19 | $0.00 | — | 1,098 | Oct 27, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 4,747 | $0.00 | — | 14,329 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | tax withholding | 4,791 | $339.01 | $2M | 9,538 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 4,258 | $0.00 | — | 47,080 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | tax withholding | 4,297 | $339.01 | $1M | 42,782 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 1,626 | $0.00 | — | 56,243 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | tax withholding | 1,641 | $339.01 | $556K | 54,602 | Sep 29, 2026 |
| Sep 25, 2026 | Walker John Kent | President, Global Affairs, CLO | conversion | 10,631 | $0.00 | — | 22,023 | Sep 29, 2026 |
| Sep 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | conversion | 121 | $0.00 | — | 1,339 | Sep 29, 2026 |
| Sep 25, 2026 | Saraci Marsida | VP, Chief Accounting Officer | tax withholding | 122 | $339.01 | $41K | 1,217 | Sep 29, 2026 |
Who the insiders are
Everyone who reported a transaction since November 1, 2024, by open-market value over twelve months. Shares held are after the insider’s latest directly held transaction.
| Insider | Role | Last transaction | Kind | Shares held | Bought, 12 months | Sold, 12 months | Sales under a plan |
|---|---|---|---|---|---|---|---|
| Pichai Sundar | Chief Executive Officer, Director | Oct 25, 2026 | conversion | 195,463 | — | $101M (90) | 90 of 90 |
| Walker John Kent | President, Global Affairs, CLO | Oct 25, 2026 | conversion | 52,976 | — | $26M (24) | 24 of 24 |
| GV 2019 Gp, L.L.C. | 10% owner | Jul 28, 2026 | other | — | — | $15M (15) | 0 of 15 |
| O'Toole Amie Thuener | VP, Chief Accounting Officer | Jan 25, 2027 | tax withholding | 9,517 | — | $3M (13) | 13 of 13 |
| Hennessy John L. | Director | Sep 14, 2026 | award | 854 | — | $2M (83) | 83 of 83 |
| Arnold Frances | Director | Oct 29, 2026 | open-market sale | 19,157 | — | $384K (12) | 12 of 12 |
| Saraci Marsida | VP, Chief Accounting Officer | Oct 25, 2026 | conversion | 1,096 | — | $303K (2) | 2 of 2 |
| Porat Ruth | President and CIO | Oct 25, 2026 | conversion | 52,976 | — | — | — |
| Schindler Philipp | SVP, Chief Business Officer | Oct 25, 2026 | conversion | 68,285 | — | — | — |
| Ashkenazi Anat | SVP, Chief Financial Officer | Oct 25, 2026 | conversion | 53,677 | — | — | — |
| Shriram Kavitark Ram | Director | Oct 13, 2026 | gift | 457,314 | — | — | — |
| Chavez R. Martin | Director | Sep 14, 2026 | award | 597 | — | — | — |
| Washington Robin L | Director | Sep 14, 2026 | award | 941 | — | — | — |
| Doerr L John | Director | Sep 14, 2026 | award | 941 | — | — | — |
| Ferguson Roger W. Jr. | Director | Sep 14, 2026 | award | 941 | — | — | — |
| Hennessy John L | Director | Mar 17, 2025 | award | 2,379 | — | — | — |
| Sergey Brin | Director, 10% owner | Aug 7, 2026 | conversion | 710,669 | — | — | — |
Questions
Are Alphabet insiders buying or selling?
Over the twelve months to November 1, 2026, 7 insiders at Alphabet sold $147M of stock in the open market ($132M by officers and directors), and no insider bought. Net, insiders sold $147M. Only open-market purchases and sales are counted.
Who sold the most Alphabet stock in the last year?
Pichai Sundar (Chief Executive Officer, Director) sold $101M in 90 open-market sales over the twelve months to November 1, 2026.
Do Alphabet executives sell under 10b5-1 plans?
224 of the 239 open-market sales in the last twelve months (94%) were reported as made under a Rule 10b5-1 trading plan, set up in advance. A sale under a plan is still counted as a sale.
What counts as insider buying here?
Only open-market purchases (Form 4 code P) and sales (code S) by officers, directors and 10% owners. Stock awards, option exercises, shares withheld for tax and gifts are listed in the table but never counted as buying or selling.
More on Alphabet
- Alphabet financial statements
- 11 tracked funds holding GOOGL
- Insider buying and selling across all companies
- These transactions as JSON
From Form 4, 4/A and 5 filings with the SEC. A record of insider transactions, not a recommendation.