Ulta Beauty, Inc. Common Stock insider trading

ULTAfinancial statementsForm 4 filings on EDGAR57 transactions since Nov 1, 2024

From August 4, 2026 to November 1, 2026, 0 insiders at Ulta Beauty, Inc. Common Stock bought $0 of stock in the open market, and 2 sold $1M. Officers and directors accounted for $0 of purchases and $1M of sales. The last reported transaction was an open-market sale by Steelman Kecia on September 17, 2026.

The answer card and chart use the same period. Change the range above the chart to update both. Form 4 filings through September 21, 2026; awards, option exercises, tax withholding and gifts are excluded from these totals.

Stock price and insider activity

Daily price candles with insider purchases and sales directly beneath them on the same timeline. Bars show individual days; totals sum all days in the selected period.

ULTA daily priceSplit-adjusted prices in US dollars

Bought $0Sold $1MAug 4, 2026 – Nov 1, 2026

Oct 30, 2026O $659.48 · H $659.48 · L $633.84 · C $640.43Bought $0 (0)Sold $0 (0)
$483$530$576$623$6692026-08-04: open $526.39, high $546.13, low $526.39, close $543.862026-08-05: open $547.13, high $550.77, low $535.29, close $539.472026-08-06: open $539.61, high $543.96, low $536.51, close $538.792026-08-07: open $538.85, high $566.73, low $537.92, close $565.152026-08-10: open $560.99, high $561.50, low $545.92, close $548.662026-08-11: open $546.00, high $553.18, low $540.30, close $541.352026-08-12: open $537.99, high $539.74, low $530.62, close $531.892026-08-13: open $531.89, high $534.27, low $512.20, close $515.572026-08-14: open $515.48, high $517.53, low $506.97, close $510.752026-08-17: open $506.27, high $507.49, low $493.11, close $493.332026-08-18: open $496.75, high $524.80, low $496.75, close $516.742026-08-19: open $520.11, high $542.39, low $517.56, close $527.852026-08-20: open $522.01, high $526.78, low $513.58, close $515.142026-08-21: open $517.61, high $529.66, low $513.59, close $521.462026-08-24: open $528.81, high $540.99, low $526.74, close $538.762026-08-25: open $533.80, high $537.95, low $526.07, close $537.222026-08-26: open $535.21, high $546.51, low $529.03, close $543.192026-08-27: open $536.07, high $543.29, low $526.95, close $540.102026-08-28: open $542.00, high $542.54, low $503.05, close $517.502026-08-31: open $521.10, high $543.58, low $518.95, close $537.102026-09-01: open $527.84, high $551.96, low $527.84, close $545.662026-09-02: open $545.68, high $559.76, low $545.01, close $551.742026-09-03: open $559.27, high $568.44, low $549.62, close $557.112026-09-04: open $555.07, high $566.87, low $553.42, close $564.122026-09-08: open $563.00, high $564.84, low $541.82, close $549.232026-09-09: open $543.89, high $550.06, low $540.01, close $541.862026-09-10: open $537.40, high $542.80, low $530.80, close $535.632026-09-11: open $541.17, high $547.08, low $531.56, close $546.782026-09-14: open $544.94, high $552.67, low $537.26, close $548.652026-09-15: open $554.20, high $555.59, low $537.75, close $544.322026-09-16: open $541.15, high $542.14, low $529.01, close $530.522026-09-17: open $539.98, high $547.50, low $539.31, close $543.732026-09-18: open $546.07, high $547.58, low $536.55, close $540.982026-09-21: open $545.27, high $561.47, low $544.43, close $557.862026-09-22: open $558.70, high $566.10, low $552.65, close $553.862026-09-23: open $563.10, high $563.10, low $543.21, close $543.812026-09-24: open $544.02, high $551.86, low $542.18, close $548.782026-09-25: open $550.74, high $553.04, low $541.32, close $545.202026-09-28: open $538.35, high $552.72, low $534.05, close $549.132026-09-29: open $553.51, high $557.96, low $546.55, close $547.892026-09-30: open $548.43, high $552.11, low $540.57, close $546.172026-10-01: open $546.05, high $551.96, low $534.17, close $537.732026-10-02: open $537.74, high $548.16, low $535.77, close $543.692026-10-05: open $543.69, high $549.14, low $541.63, close $542.722026-10-06: open $540.83, high $551.50, low $540.00, close $547.292026-10-07: open $547.60, high $554.19, low $539.01, close $545.482026-10-08: open $545.00, high $567.32, low $544.43, close $564.212026-10-09: open $568.14, high $571.00, low $559.09, close $570.372026-10-12: open $568.06, high $570.98, low $555.24, close $567.472026-10-13: open $570.95, high $583.67, low $570.95, close $579.002026-10-14: open $572.92, high $592.63, low $572.92, close $592.422026-10-15: open $600.00, high $610.21, low $596.48, close $609.242026-10-16: open $611.00, high $615.00, low $591.12, close $592.942026-10-19: open $589.90, high $596.68, low $588.74, close $591.622026-10-20: open $595.42, high $605.76, low $593.51, close $602.902026-10-21: open $600.43, high $608.15, low $598.01, close $606.992026-10-22: open $611.82, high $637.26, low $611.82, close $635.012026-10-23: open $630.95, high $635.51, low $618.95, close $624.462026-10-26: open $624.46, high $634.61, low $617.88, close $625.332026-10-27: open $626.34, high $629.57, low $620.68, close $626.882026-10-28: open $620.43, high $622.97, low $610.82, close $619.242026-10-29: open $619.99, high $650.82, low $619.99, close $648.282026-10-30: open $659.48, high $659.48, low $633.84, close $640.43Insider purchases / sales · USD$2M$0−$2M2026-09-11: 0 purchases ($0), 1 sales ($322K)2026-09-17: 0 purchases ($0), 1 sales ($1M)Aug 4Aug 26Sep 17Oct 9Oct 30

purchases above zero; sales below. Both use the transaction date and the same dollar scale. Hover, tap, or use arrow keys to inspect a date. Awards, exercises, tax withholding and gifts are excluded.

Dates with prices or insider activity are spaced evenly; empty weekends and holidays are omitted. Prices through Oct 30, 2026. Insider data through Nov 1, 2026. Prices are adjusted for splits; transaction values are reported dollars.

Every transaction

57 transactions from November 1, 2024 to November 1, 2026, newest first. Open-market purchases and sales are coloured; awards, exercises, tax withholding and gifts are grey and not counted.

TradedInsiderRoleTransactionSharesPriceValueHeld afterFiled
Sep 17, 2026Steelman KeciaPresident and CEOopen-market sale2,000$545.88$1M40,489Sep 21, 2026
Sep 11, 2026Nagler LornaDirectoropen-market sale600$537.31$322K7,168Sep 14, 2026
Sep 1, 2026Garcia Kelly EChief Technology Officeraward2,933$0.00—5,083Sep 3, 2026
Sep 1, 2026Olson Brieane LeeDirectoraward271$0.00—271Sep 2, 2026
Jun 15, 2026Mrkonic George R JRDirectoropen-market sale383$475.84$182K2,404Jun 16, 2026
Jun 10, 2026Smith Mike C.Directoraward404$0.00—2,667Jun 11, 2026
Jun 10, 2026Nagler LornaDirectoraward404$0.00—7,768Jun 11, 2026
Jun 10, 2026Mrkonic George R JRDirectoraward404$0.00—2,787Jun 11, 2026
Jun 10, 2026Landry Stephenie LeeDirectoraward404$0.00—681Jun 11, 2026
Jun 10, 2026Halligan Catherine AnnDirectoraward404$0.00—2,464Jun 11, 2026
Jun 10, 2026Garcia Kelly EDirectoraward404$0.00—2,150Jun 11, 2026
Jun 10, 2026Brok MartinDirectoraward404$0.00—1,681Jun 11, 2026
Apr 7, 2026Mrkonic George R JRDirectoropen-market sale452$539.29$244K2,383Apr 7, 2026
Mar 31, 2026Lialios ChristopherSVP, Controller (P. Acct Ofc.)award519$0.00—3,550Apr 2, 2026
Mar 31, 2026Steelman KeciaPresident and CEOaward10,889$0.00—42,489Apr 2, 2026
Mar 31, 2026Ryan Anita JaneChief Human Resources Officeraward1,443$0.00—9,141Apr 2, 2026
Mar 31, 2026DelOrefice ChristopherChief Financial Officeraward4,219$0.00—9,693Apr 2, 2026
Mar 31, 2026Casares Rene G.Chief Legal Officeraward1,263$0.00—3,116Apr 2, 2026
Mar 15, 2026Steelman KeciaPresident and CEOtax withholding1,491$535.72$799K31,600Mar 17, 2026
Mar 15, 2026Steelman KeciaPresident and CEOtax withholding393$535.72$211K33,091Mar 17, 2026
Mar 15, 2026Ryan Anita JaneChief Human Resources Officertax withholding80$535.75$43K7,887Mar 17, 2026
Mar 15, 2026Ryan Anita JaneChief Human Resources Officertax withholding189$535.75$101K7,698Mar 17, 2026
Feb 12, 2026Steelman KeciaPresident and CEOaward3,416$0.00—33,484Feb 17, 2026
Feb 12, 2026Ryan Anita JaneChief Human Resources Officeraward644$0.00—7,967Feb 17, 2026
Dec 15, 2025Halligan Catherine AnnDirectorgift340$0.00—2,060Dec 17, 2025
Dec 9, 2025DelOrefice ChristopherChief Financial Officeraward3,649$0.00—5,474Dec 10, 2025
Dec 9, 2025DelOrefice ChristopherChief Financial Officeraward1,825$0.00—1,825Dec 10, 2025
Sep 4, 2025Smith Mike C.Directoropen-market sale500$528.43$264K2,263Sep 8, 2025
Sep 1, 2025Landry Stephenie LeeDirectoraward277$0.00—277Sep 3, 2025
Sep 1, 2025Brok MartinDirectoraward277$0.00—1,277Sep 3, 2025
Jun 11, 2025Smith Mike C.Directoraward383$0.00—2,763Jun 12, 2025
Jun 11, 2025Petz Heidi GDirectoraward383$0.00—1,395Jun 12, 2025
Jun 11, 2025Nagler LornaDirectoraward383$0.00—7,364Jun 12, 2025
Jun 11, 2025Mrkonic George R JRDirectoraward383$0.00—2,835Jun 12, 2025
Jun 11, 2025Little Patricia ADirectoraward383$0.00—1,765Jun 12, 2025
Jun 11, 2025Halligan Catherine AnnDirectoraward383$0.00—2,400Jun 12, 2025
Jun 11, 2025Garcia Kelly EDirectoraward383$0.00—1,746Jun 12, 2025
Apr 1, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.open-market sale902$369.16$333K7,632Apr 2, 2025
Apr 1, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.option exercise902$174.45$157K8,534Apr 2, 2025
Mar 31, 2025Ryan Anita JaneChief Human Resources Officeraward1,978$0.00—5,958Apr 2, 2025
Mar 31, 2025Ryan Anita JaneChief Human Resources Officeraward1,365$0.00—7,323Apr 2, 2025
Mar 31, 2025Oyibo Paula MChief Financial Officeraward2,160$0.00—5,758Apr 2, 2025
Mar 31, 2025Steelman KeciaPresident and CEOaward13,076$0.00—30,068Apr 2, 2025
Mar 20, 2025Steelman KeciaPresident and CEOopen-market buy1,440$346.89$500K16,992Mar 24, 2025
Mar 15, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.award2,354$0.00—9,155Mar 18, 2025
Mar 15, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.tax withholding1,043$357.48$373K8,112Mar 18, 2025
Mar 15, 2025Caro Jodi JGC, Chief Risk & Compl. Ofc.tax withholding480$357.48$172K7,632Mar 18, 2025
Mar 15, 2025Steelman KeciaPresident and CEOtax withholding3,864$357.48$1M17,098Mar 18, 2025
Mar 15, 2025Steelman KeciaPresident and CEOaward8,842$0.00—20,962Mar 18, 2025
Mar 15, 2025Steelman KeciaPresident and CEOtax withholding1,546$357.48$553K15,552Mar 18, 2025

Who the insiders are

Everyone who reported a transaction since November 1, 2024, by open-market value over twelve months. Shares held are after the insider’s latest directly held transaction.

InsiderRoleLast transactionKindShares heldBought, 12 monthsSold, 12 monthsSales under a plan
Steelman KeciaPresident and CEOSep 17, 2026open-market sale40,489—$1M (1)0 of 1
Mrkonic George R JRDirectorJun 15, 2026open-market sale2,404—$426K (2)0 of 2
Nagler LornaDirectorSep 11, 2026open-market sale7,168—$322K (1)0 of 1
Ryan Anita JaneChief Human Resources OfficerMar 31, 2026award9,141———
Caro Jodi JGC, Chief Risk & Compl. Ofc.Apr 1, 2025open-market sale7,632———
Oyibo Paula MChief Financial OfficerMar 31, 2025award5,758———
Garcia Kelly EChief Technology Officer, DirectorSep 1, 2026award5,083———
Smith Mike C.DirectorJun 10, 2026award2,667———
Halligan Catherine AnnDirectorJun 10, 2026award2,464———
DelOrefice ChristopherChief Financial OfficerMar 31, 2026award9,693———
Landry Stephenie LeeDirectorJun 10, 2026award681———
Brok MartinDirectorJun 10, 2026award1,681———
Olson Brieane LeeDirectorSep 1, 2026award271———
Lialios ChristopherSVP, Controller (P. Acct Ofc.)Mar 31, 2026award3,550———
Casares Rene G.Chief Legal OfficerMar 31, 2026award3,116———
Petz Heidi GDirectorJun 11, 2025award1,395———
Little Patricia ADirectorJun 11, 2025award1,765———

Questions

Are Ulta Beauty, Inc. Common Stock insiders buying or selling?

Over the twelve months to November 1, 2026, 3 insiders at Ulta Beauty, Inc. Common Stock sold $2M of stock in the open market, all by officers and directors, and no insider bought. Net, insiders sold $2M. Only open-market purchases and sales are counted.

Who sold the most Ulta Beauty, Inc. Common Stock stock in the last year?

Steelman Kecia (President and CEO) sold $1M in 1 open-market sale over the twelve months to November 1, 2026.

Do Ulta Beauty, Inc. Common Stock executives sell under 10b5-1 plans?

0 of the 4 open-market sales in the last twelve months (0%) were reported as made under a Rule 10b5-1 trading plan, set up in advance. A sale under a plan is still counted as a sale.

What counts as insider buying here?

Only open-market purchases (Form 4 code P) and sales (code S) by officers, directors and 10% owners. Stock awards, option exercises, shares withheld for tax and gifts are listed in the table but never counted as buying or selling.

More on Ulta Beauty, Inc. Common Stock

From Form 4, 4/A and 5 filings with the SEC. A record of insider transactions, not a recommendation.