Unity Software Inc. insider trading
Ufinancial statementsForm 4 filings on EDGAR215 transactions since Nov 1, 2024
From August 4, 2026 to November 1, 2026, 0 insiders at Unity Software Inc. bought $0 of stock in the open market, and 4 sold $5M. Officers and directors accounted for $0 of purchases and $5M of sales. The last reported transaction was an other by Botha Roelof on October 13, 2026.
The answer card and chart use the same period. Change the range above the chart to update both. Form 4 filings through October 15, 2026; awards, option exercises, tax withholding and gifts are excluded from these totals.
Stock price and insider activity
Daily price candles with insider purchases and sales directly beneath them on the same timeline. Bars show individual days; totals sum all days in the selected period.
Bought $0Sold $5MAug 4, 2026 – Nov 1, 2026
purchases above zero; sales below. Both use the transaction date and the same dollar scale. Hover, tap, or use arrow keys to inspect a date. Awards, exercises, tax withholding and gifts are excluded.
Dates with prices or insider activity are spaced evenly; empty weekends and holidays are omitted. Prices through Oct 30, 2026. Insider data through Nov 1, 2026. Prices are adjusted for splits; transaction values are reported dollars.
Every transaction
215 transactions from November 1, 2024 to November 1, 2026, newest first. Open-market purchases and sales are coloured; awards, exercises, tax withholding and gifts are grey and not counted.
| Traded | Insider | Role | Transaction | Shares | Price | Value | Held after | Filed |
|---|---|---|---|---|---|---|---|---|
| Oct 13, 2026 | Botha Roelof | Director | otherindirect | 1M | $0.00 | — | 2M | Oct 15, 2026 |
| Aug 28, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 31,609 | $43.38 | $1M | 673,802 | Sep 1, 2026 |
| Aug 28, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 11,947 | $43.86 | $524K | 661,855 | Sep 1, 2026 |
| Aug 27, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 1,964 | $44.81 | $88K | 705,411 | Aug 27, 2026 |
| Aug 25, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 19,455 | $45.27 | $881K | 708,515 | Aug 27, 2026 |
| Aug 25, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 1,140 | $45.93 | $52K | 707,375 | Aug 27, 2026 |
| Aug 25, 2026 | Boyden Rebecca Berenice | SVP, Chief Legal Officer | open-market sale | 940 | $45.26 | $43K | 308,505 | Aug 26, 2026 |
| Aug 25, 2026 | Boyden Rebecca Berenice | SVP, Chief Legal Officer | open-market sale | 92 | $45.92 | $4K | 308,413 | Aug 26, 2026 |
| Aug 25, 2026 | Bromberg Matthew S | President and CEO, Director | open-market sale | 15,713 | $45.28 | $711K | 2M | Aug 26, 2026 |
| Aug 25, 2026 | Bromberg Matthew S | President and CEO, Director | open-market sale | 670 | $45.96 | $31K | 2M | Aug 26, 2026 |
| Aug 25, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | open-market sale | 24,817 | $45.28 | $1M | 679,543 | Aug 26, 2026 |
| Aug 25, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | open-market sale | 1,200 | $45.95 | $55K | 678,343 | Aug 26, 2026 |
| Aug 7, 2026 | Durban Egon | Director | otherindirect | 21,537 | — | — | 21,537 | Aug 11, 2026 |
| Aug 7, 2026 | Botha Roelof | Director | otherindirect | 461,106 | $0.00 | — | 1M | Aug 10, 2026 |
| Aug 4, 2026 | Lieb Michael | Chief Accounting Officer | award | 38,948 | $0.00 | — | 38,948 | Aug 6, 2026 |
| May 28, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale | 2,099 | $27.37 | $57K | 727,970 | May 28, 2026 |
| May 26, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | open-market sale | 24,021 | $27.18 | $653K | 704,360 | May 28, 2026 |
| May 26, 2026 | Bromberg Matthew S | CEO and President, Director | open-market sale | 138,993 | $27.18 | $4M | 2M | May 28, 2026 |
| May 26, 2026 | Boyden Rebecca Berenice | SVP, Chief Legal Officer | open-market sale | 952 | $27.20 | $26K | 309,445 | May 28, 2026 |
| May 26, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale | 19,009 | $27.18 | $517K | 730,069 | May 28, 2026 |
| May 26, 2026 | Barrysmith Mark | Chief Accounting Officer | open-market sale | 13,247 | $27.18 | $360K | 370,654 | May 28, 2026 |
| May 13, 2026 | Botha Roelof | Director | award | 13,201 | $0.00 | — | 26,407 | May 15, 2026 |
| May 13, 2026 | Schuler Barry | Director | award | 13,015 | $0.00 | — | 59,828 | May 15, 2026 |
| May 13, 2026 | Slta IV (gp), L.L.C.+7 more | Director | awardindirect | 16,176 | $0.00 | — | 80,846 | May 15, 2026 |
| May 13, 2026 | Whitehurst James M | Director | awardindirect | 8,181 | $0.00 | — | 0 | May 15, 2026 |
| May 13, 2026 | Kim Bernard Jin | Director | award | 7,995 | $0.00 | — | 22,738 | May 15, 2026 |
| May 13, 2026 | Dovrat Shlomo | Director | award | 12,086 | $0.00 | — | 61,595 | May 15, 2026 |
| May 13, 2026 | Sisco Daly Robynne | Director | award | 7,995 | $0.00 | — | 26,123 | May 15, 2026 |
| May 13, 2026 | Smith Keisha | Director | award | 10,226 | $0.00 | — | 50,340 | May 15, 2026 |
| May 1, 2026 | Kim Bernard Jin | Director | award | 14,743 | $0.00 | — | 14,743 | May 5, 2026 |
| Mar 5, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | open-market sale | 6,205 | $21.03 | $130K | 728,381 | Mar 6, 2026 |
| Mar 2, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | award | 200,653 | $0.00 | — | 734,586 | Mar 4, 2026 |
| Mar 2, 2026 | Bromberg Matthew S | CEO and President, Director | award | 503,966 | $0.00 | — | 2M | Mar 4, 2026 |
| Mar 2, 2026 | Blum Alexander | SVP, Chief Operating Officer | award | 200,653 | $0.00 | — | 749,078 | Mar 4, 2026 |
| Mar 2, 2026 | Boyden Rebecca Berenice | SVP, Chief Legal Officer | award | 45,146 | $0.00 | — | 310,397 | Mar 4, 2026 |
| Feb 27, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 2,541 | $18.76 | $48K | 548,425 | Feb 27, 2026 |
| Feb 25, 2026 | Yahes Jarrod | SVP, Chief Financial Officer | open-market sale | 12,196 | $18.07 | $220K | 533,933 | Feb 27, 2026 |
| Feb 25, 2026 | Barrysmith Mark | Chief Accounting Officer | open-market sale | 10,578 | $18.07 | $191K | 383,901 | Feb 27, 2026 |
| Feb 25, 2026 | Blum Alexander | SVP, Chief Operating Officer | open-market sale10b5-1 | 10,164 | $18.07 | $184K | 550,966 | Feb 27, 2026 |
| Dec 12, 2025 | Bar-Zeev Tomer | Director | open-market saleindirect | 50,000 | $47.00 | $2M | 873,146 | Dec 15, 2025 |
| Dec 11, 2025 | Bar-Zeev Tomer | Director | open-market saleindirect | 86,423 | $50.58 | $4M | 961,723 | Dec 15, 2025 |
| Dec 11, 2025 | Bar-Zeev Tomer | Director | open-market saleindirect | 1,377 | $52.08 | $72K | 923,146 | Dec 15, 2025 |
| Dec 11, 2025 | Bar-Zeev Tomer | Director | open-market saleindirect | 37,200 | $51.42 | $2M | 924,523 | Dec 15, 2025 |
| Dec 11, 2025 | Helgason David | Director | open-market sale10b5-1indirect | 300,000 | $49.16 | $15M | 5M | Dec 12, 2025 |
| Dec 11, 2025 | Helgason David | Director | open-market sale10b5-1 | 8,347 | $49.16 | $410K | 7,635 | Dec 12, 2025 |
| Dec 11, 2025 | Helgason David | Director | open-market sale10b5-1indirect | 93,312 | $51.16 | $5M | 6M | Dec 12, 2025 |
| Dec 10, 2025 | Helgason David | Director | open-market sale10b5-1indirect | 306,688 | $50.16 | $15M | 6M | Dec 12, 2025 |
| Dec 10, 2025 | Barrysmith Mark | Chief Accounting Officer | open-market sale | 14,407 | $50.01 | $720K | 394,479 | Dec 12, 2025 |
| Dec 1, 2025 | Bar-Zeev Tomer | Director | open-market sale10b5-1indirect | 62,870 | $42.32 | $3M | 1M | Dec 2, 2025 |
| Dec 1, 2025 | Bar-Zeev Tomer | Director | open-market sale10b5-1indirect | 187,130 | $41.80 | $8M | 1M | Dec 2, 2025 |
Who the insiders are
Everyone who reported a transaction since November 1, 2024, by open-market value over twelve months. Shares held are after the insider’s latest directly held transaction.
| Insider | Role | Last transaction | Kind | Shares held | Bought, 12 months | Sold, 12 months | Sales under a plan |
|---|---|---|---|---|---|---|---|
| Helgason David | Director | Dec 11, 2025 | open-market sale | 7,635 | — | $35M (4) | 4 of 4 |
| Bar-Zeev Tomer | Director | Dec 12, 2025 | open-market sale | 759,861 | — | $29M (8) | 4 of 8 |
| Bromberg Matthew S | President and CEO, Director | Aug 25, 2026 | open-market sale | 2M | — | $6M (6) | 0 of 6 |
| Yahes Jarrod | SVP, Chief Financial Officer | Aug 25, 2026 | open-market sale | 679,543 | — | $6M (12) | 0 of 12 |
| Blum Alexander | SVP, Chief Operating Officer | Aug 28, 2026 | open-market sale | 673,802 | — | $5M (13) | 8 of 13 |
| Barrysmith Mark | Chief Accounting Officer | May 26, 2026 | open-market sale | 370,654 | — | $3M (7) | 1 of 7 |
| Dovrat Shlomo | Director | May 13, 2026 | award | 61,595 | — | $1M (1) | 0 of 1 |
| Boyden Rebecca Berenice | SVP, Chief Legal Officer | Aug 25, 2026 | open-market sale | 308,505 | — | $73K (3) | 0 of 3 |
| Gupta Anirma | SVP, Chief Legal Officer | Oct 15, 2025 | open-market sale | 628,453 | — | — | — |
| The Felix | SVP Product & Technology, Grow | Mar 4, 2025 | award | 514,467 | — | — | — |
| Botha Roelof | Director | Oct 13, 2026 | other | 26,407 | — | — | — |
| Whitehurst James M | Director | May 13, 2026 | award | 240,923 | — | — | — |
| Sisco Daly Robynne | Director | May 13, 2026 | award | 26,123 | — | — | — |
| Schuler Barry | Director | May 13, 2026 | award | 59,828 | — | — | — |
| Kim Bernard Jin | Director | May 13, 2026 | award | 22,738 | — | — | — |
| Smith Keisha | Director | May 13, 2026 | award | 50,340 | — | — | — |
| Durban Egon | Director | Aug 7, 2026 | other | — | — | — | — |
| Lieb Michael | Chief Accounting Officer | Aug 4, 2026 | award | 38,948 | — | — | — |
| Slta IV (gp), L.L.C. | Director | May 13, 2026 | award | — | — | — | — |
| Schmidt Campbell Mary | Director | Jun 11, 2025 | award | 44,235 | — | — | — |
| Silver Lake Group, L.L.C. | Director | Jun 11, 2025 | award | — | — | — | — |
Questions
Are Unity Software Inc. insiders buying or selling?
Over the twelve months to November 1, 2026, 8 insiders at Unity Software Inc. sold $86M of stock in the open market, all by officers and directors, and no insider bought. Net, insiders sold $86M. Only open-market purchases and sales are counted.
Who sold the most Unity Software Inc. stock in the last year?
Helgason David (Director) sold $35M in 4 open-market sales over the twelve months to November 1, 2026.
Do Unity Software Inc. executives sell under 10b5-1 plans?
17 of the 54 open-market sales in the last twelve months (32%) were reported as made under a Rule 10b5-1 trading plan, set up in advance. A sale under a plan is still counted as a sale.
What counts as insider buying here?
Only open-market purchases (Form 4 code P) and sales (code S) by officers, directors and 10% owners. Stock awards, option exercises, shares withheld for tax and gifts are listed in the table but never counted as buying or selling.
More on Unity Software Inc.
- Unity Software Inc. financial statements
- 1 tracked fund holding U
- Insider buying and selling across all companies
- These transactions as JSON
From Form 4, 4/A and 5 filings with the SEC. A record of insider transactions, not a recommendation.