The Filings Report

ServiceNow insider trading

NOWfinancial statementsForm 4 filings on EDGAR786 transactions since Nov 1, 2024

From August 4, 2026 to November 1, 2026, 0 insiders at ServiceNow bought $0 of stock in the open market, and 3 sold $2M. Officers and directors accounted for $0 of purchases and $2M of sales. The last reported transaction was an open-market sale by Fipps Paul on August 31, 2026.

The answer card and chart use the same period. Change the range above the chart to update both. Form 4 filings through September 1, 2026; awards, option exercises, tax withholding and gifts are excluded from these totals.

Stock price and insider activity

Daily price candles with insider purchases and sales directly beneath them on the same timeline. Bars show individual days; totals sum all days in the selected period.

NOW daily priceSplit-adjusted prices in US dollars

Bought $0Sold $2MAug 4, 2026 – Nov 1, 2026

Oct 30, 2026O $109.13 · H $109.90 · L $103.51 · C $105.12Bought $0 (0)Sold $0 (0)
$100$116$132$147$1632026-08-04: open $112.59, high $118.33, low $112.00, close $118.142026-08-05: open $119.90, high $120.00, low $115.71, close $117.222026-08-06: open $113.00, high $117.42, low $111.80, close $117.352026-08-07: open $121.67, high $126.15, low $120.96, close $124.882026-08-10: open $124.72, high $127.89, low $123.28, close $127.442026-08-11: open $126.26, high $128.97, low $125.16, close $127.542026-08-12: open $123.64, high $125.64, low $121.85, close $124.942026-08-13: open $125.60, high $129.75, low $121.65, close $127.252026-08-14: open $127.70, high $128.65, low $122.17, close $124.002026-08-17: open $122.43, high $123.36, low $117.59, close $117.702026-08-18: open $119.48, high $121.84, low $117.84, close $119.492026-08-19: open $118.64, high $129.60, low $118.51, close $127.202026-08-20: open $128.15, high $131.15, low $127.10, close $129.752026-08-21: open $130.29, high $131.18, low $127.47, close $128.482026-08-24: open $128.05, high $130.15, low $127.59, close $128.032026-08-25: open $125.96, high $129.80, low $125.25, close $127.002026-08-26: open $122.33, high $126.56, low $121.88, close $125.802026-08-27: open $130.48, high $139.32, low $130.25, close $138.432026-08-28: open $138.48, high $145.72, low $137.80, close $144.712026-08-31: open $142.08, high $149.60, low $141.69, close $147.992026-09-01: open $144.55, high $146.96, low $142.06, close $142.902026-09-02: open $140.30, high $142.60, low $136.38, close $136.722026-09-03: open $140.99, high $146.98, low $140.81, close $145.592026-09-04: open $143.32, high $145.26, low $138.80, close $141.262026-09-08: open $136.72, high $136.98, low $132.46, close $134.212026-09-09: open $133.78, high $134.60, low $130.85, close $131.112026-09-10: open $130.64, high $134.70, low $130.64, close $131.172026-09-11: open $130.50, high $134.45, low $130.39, close $132.532026-09-14: open $140.00, high $143.19, low $137.24, close $142.352026-09-15: open $139.15, high $147.57, low $139.00, close $141.902026-09-16: open $139.20, high $141.67, low $138.33, close $139.822026-09-17: open $139.07, high $140.54, low $136.00, close $138.472026-09-18: open $139.71, high $139.94, low $135.07, close $135.172026-09-21: open $136.82, high $140.16, low $135.62, close $137.682026-09-22: open $141.83, high $142.10, low $135.23, close $137.002026-09-23: open $137.22, high $141.54, low $136.15, close $140.782026-09-24: open $139.90, high $141.04, low $137.53, close $137.782026-09-25: open $137.25, high $139.83, low $135.60, close $135.622026-09-28: open $129.80, high $131.89, low $126.75, close $131.452026-09-29: open $130.83, high $132.44, low $128.12, close $129.942026-09-30: open $129.75, high $135.08, low $128.85, close $134.012026-10-01: open $139.05, high $140.80, low $134.77, close $137.762026-10-02: open $139.42, high $139.57, low $133.47, close $134.382026-10-05: open $135.22, high $137.90, low $134.15, close $136.082026-10-06: open $138.46, high $140.60, low $136.18, close $137.972026-10-07: open $139.50, high $140.80, low $137.49, close $137.872026-10-08: open $139.25, high $142.51, low $135.58, close $139.752026-10-09: open $141.26, high $142.47, low $139.43, close $140.862026-10-12: open $145.54, high $148.14, low $139.76, close $140.322026-10-13: open $140.19, high $145.17, low $138.16, close $138.612026-10-14: open $139.49, high $142.80, low $138.39, close $139.982026-10-15: open $139.65, high $149.34, low $139.58, close $148.572026-10-16: open $151.92, high $154.20, low $139.94, close $141.972026-10-19: open $141.09, high $145.48, low $140.86, close $145.362026-10-20: open $148.08, high $150.04, low $146.31, close $149.542026-10-21: open $149.64, high $153.98, low $148.40, close $153.122026-10-22: open $154.25, high $157.60, low $153.57, close $157.002026-10-23: open $156.38, high $159.50, low $153.72, close $158.962026-10-26: open $158.55, high $159.30, low $155.00, close $158.182026-10-27: open $156.10, high $157.13, low $152.88, close $154.782026-10-28: open $151.60, high $155.15, low $148.22, close $150.132026-10-29: open $120.91, high $121.50, low $108.68, close $109.672026-10-30: open $109.13, high $109.90, low $103.51, close $105.12Insider purchases / sales · USD$2M$0−$2M2026-08-13: 0 purchases ($0), 1 sales ($188K)2026-08-27: 0 purchases ($0), 1 sales ($366K)2026-08-28: 0 purchases ($0), 1 sales ($1M)2026-08-31: 0 purchases ($0), 1 sales ($301K)Aug 4Aug 26Sep 17Oct 9Oct 30

purchases above zero; sales below. Both use the transaction date and the same dollar scale. Hover, tap, or use arrow keys to inspect a date. Awards, exercises, tax withholding and gifts are excluded.

Dates with prices or insider activity are spaced evenly; empty weekends and holidays are omitted. Prices through Oct 30, 2026. Insider data through Nov 1, 2026. Prices are adjusted for splits; transaction values are reported dollars.

Every transaction

786 transactions from November 1, 2024 to November 1, 2026, newest first. Open-market purchases and sales are coloured; awards, exercises, tax withholding and gifts are grey and not counted.

TradedInsiderRoleTransactionSharesPriceValueHeld afterFiled
Aug 31, 2026Fipps PaulPresident, Global Customer Opsopen-market sale2,034$147.87$301K18,305Sep 1, 2026
Aug 28, 2026Canney Jacqueline PChief People & AI Enblmt. Off.open-market sale10b5-17,847$138.00$1M30,042Sep 1, 2026
Aug 27, 2026Chamberlain Paul EdwardDirectoropen-market sale2,700$135.50$366K43,990Aug 31, 2026
Aug 17, 2026McDermott William RChairman & CEO, Directoroption exercise4,160$0.00—186,435Aug 19, 2026
Aug 17, 2026McDermott William RChairman & CEO, Directortax withholding2,236$117.70$263K184,199Aug 19, 2026
Aug 17, 2026Canney Jacqueline PChief People & AI Enblmt. Off.option exercise970$0.00—38,385Aug 19, 2026
Aug 17, 2026Canney Jacqueline PChief People & AI Enblmt. Off.tax withholding496$117.70$58K37,889Aug 19, 2026
Aug 17, 2026Fipps PaulPresident, Global Customer Opsoption exercise340$0.00—20,295Aug 19, 2026
Aug 17, 2026Fipps PaulPresident, Global Customer Opstax withholding136$117.70$16K20,159Aug 19, 2026
Aug 17, 2026Fipps PaulPresident, Global Customer Opsoption exercise300$0.00—20,459Aug 19, 2026
Aug 17, 2026Fipps PaulPresident, Global Customer Opstax withholding120$117.70$14K20,339Aug 19, 2026
Aug 17, 2026Fontaine DaniellePrincipal Accounting Officeroption exercise485$0.00—11,055Aug 19, 2026
Aug 17, 2026Fontaine DaniellePrincipal Accounting Officertax withholding168$117.70$20K10,887Aug 19, 2026
Aug 17, 2026Mastantuono GinaPresident and CFOoption exercise1,595$0.00—110,114Aug 19, 2026
Aug 17, 2026Mastantuono GinaPresident and CFOtax withholding858$117.70$101K109,256Aug 19, 2026
Aug 14, 2026McDermott William RChairman & CEO, Directoroption exercise6,275$0.00—181,543Aug 18, 2026
Aug 14, 2026McDermott William RChairman & CEO, Directortax withholding3,373$124.00$418K178,170Aug 18, 2026
Aug 14, 2026McDermott William RChairman & CEO, Directoroption exercise8,877$0.00—187,047Aug 18, 2026
Aug 14, 2026McDermott William RChairman & CEO, Directortax withholding4,772$124.00$592K182,275Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opsoption exercise940$0.00—16,300Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opstax withholding376$124.00$47K15,924Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opsoption exercise1,110$0.00—17,034Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opstax withholding444$124.00$55K16,590Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opsoption exercise5,602$0.00—22,192Aug 18, 2026
Aug 14, 2026Fipps PaulPresident, Global Customer Opstax withholding2,237$124.00$277K19,955Aug 18, 2026
Aug 14, 2026Nowbar HosseinPres. & Chief Legal Officeroption exercise2,857$0.00—8,300Aug 18, 2026
Aug 14, 2026Nowbar HosseinPres. & Chief Legal Officertax withholding1,125$124.00$140K7,175Aug 18, 2026
Aug 14, 2026Nowbar HosseinPres. & Chief Legal Officeroption exercise2,209$0.00—9,384Aug 18, 2026
Aug 14, 2026Nowbar HosseinPres. & Chief Legal Officertax withholding870$124.00$108K8,514Aug 18, 2026
Aug 14, 2026Canney Jacqueline PChief People & AI Enblmt. Off.option exercise1,490$0.00—36,431Aug 18, 2026
Aug 14, 2026Canney Jacqueline PChief People & AI Enblmt. Off.tax withholding761$124.00$94K35,670Aug 18, 2026
Aug 14, 2026Canney Jacqueline PChief People & AI Enblmt. Off.option exercise3,566$0.00—39,236Aug 18, 2026
Aug 14, 2026Canney Jacqueline PChief People & AI Enblmt. Off.tax withholding1,821$124.00$226K37,415Aug 18, 2026
Aug 14, 2026Zavery AmitPresident, CPO and COOoption exercise3,135$0.00—84,431Aug 18, 2026
Aug 14, 2026Zavery AmitPresident, CPO and COOtax withholding1,686$124.00$209K82,745Aug 18, 2026
Aug 14, 2026Zavery AmitPresident, CPO and COOoption exercise7,180$0.00—89,925Aug 18, 2026
Aug 14, 2026Zavery AmitPresident, CPO and COOtax withholding3,860$124.00$479K86,065Aug 18, 2026
Aug 14, 2026Mastantuono GinaPresident and CFOoption exercise2,355$0.00—107,195Aug 18, 2026
Aug 14, 2026Mastantuono GinaPresident and CFOtax withholding1,266$124.00$157K105,929Aug 18, 2026
Aug 14, 2026Mastantuono GinaPresident and CFOoption exercise5,602$0.00—111,531Aug 18, 2026
Aug 14, 2026Mastantuono GinaPresident and CFOtax withholding3,012$124.00$373K108,519Aug 18, 2026
Aug 14, 2026Fontaine DaniellePrincipal Accounting Officeroption exercise235$0.00—10,168Aug 18, 2026
Aug 14, 2026Fontaine DaniellePrincipal Accounting Officertax withholding82$124.00$10K10,086Aug 18, 2026
Aug 14, 2026Fontaine DaniellePrincipal Accounting Officeroption exercise740$0.00—10,826Aug 18, 2026
Aug 14, 2026Fontaine DaniellePrincipal Accounting Officertax withholding256$124.00$32K10,570Aug 18, 2026
Aug 13, 2026Chamberlain Paul EdwardDirectoropen-market sale10b5-11,500$125.60$188K46,690Aug 17, 2026
Aug 7, 2026Fipps PaulPresident, Global Customer Opsoption exercise4,120$0.00—16,217Aug 11, 2026
Aug 7, 2026Fipps PaulPresident, Global Customer Opstax withholding1,646$124.88$206K14,571Aug 11, 2026
Aug 7, 2026Fipps PaulPresident, Global Customer Opsoption exercise910$0.00—15,481Aug 11, 2026
Aug 7, 2026Fipps PaulPresident, Global Customer Opstax withholding364$124.88$45K15,117Aug 11, 2026

Who the insiders are

Everyone who reported a transaction since November 1, 2024, by open-market value over twelve months. Shares held are after the insider’s latest directly held transaction.

InsiderRoleLast transactionKindShares heldBought, 12 monthsSold, 12 monthsSales under a plan
McDermott William RChairman & CEO, DirectorAug 17, 2026option exercise186,435$3M (2)——
Canney Jacqueline PChief People & AI Enblmt. Off.Aug 28, 2026open-market sale30,042—$2M (6)5 of 6
Fipps PaulPresident, Global Customer OpsAug 31, 2026open-market sale18,305—$2M (6)4 of 6
Sands Anita MDirectorMay 21, 2026award33,350—$1M (1)0 of 1
Chamberlain Paul EdwardDirectorAug 27, 2026open-market sale43,990—$1M (5)4 of 5
Mastantuono GinaPresident and CFOAug 17, 2026option exercise110,114—$690K (2)2 of 2
Tzitzon NicholasVice ChairmanFeb 6, 2026option exercise24,183—$432K (1)1 of 1
McBride Kevin ThomasFormer Principal Acctg OfficerFeb 17, 2026tax withholding32,141—$384K (2)2 of 2
Elmer Russell SGeneral CounselFeb 6, 2026option exercise31,130—$378K (4)4 of 4
Jackson LawrenceDirectorMay 21, 2026award4,875—$215K (1)0 of 1
Briggs TeresaDirectorMay 28, 2026open-market sale11,010—$173K (1)0 of 1
Smith Paul JohnPres., Global Cust.& Field OpsFeb 19, 2025open-market sale5,331———
Zavery AmitPresident, CPO and COOAug 14, 2026option exercise84,431———
Fontaine DaniellePrincipal Accounting OfficerAug 17, 2026option exercise11,055———
Quinlan LarryDirectorMay 21, 2026award11,465———
Nowbar HosseinPres. & Chief Legal OfficerAug 14, 2026option exercise8,300———
Luddy Frederic BDirectorMay 21, 2026award4,855———
Bostrom Susan LDirectorMay 21, 2026award21,685———
Chadwick JonathanDirectorMay 22, 2025award3,524———
Black DeborahDirectorApr 25, 2025open-market sale428———
Miller Jeffrey ADirectorFeb 7, 2025open-market sale————
Yuan Eric S.DirectorJun 15, 2026award2,747———

Questions

Are ServiceNow insiders buying or selling?

Over the twelve months to November 1, 2026, 10 insiders at ServiceNow sold $9M of stock in the open market, all by officers and directors, and 1 insider bought $3M, all by officers and directors. Net, insiders sold $6M. Only open-market purchases and sales are counted.

Who sold the most ServiceNow stock in the last year?

Canney Jacqueline P (Chief People & AI Enblmt. Off.) sold $2M in 6 open-market sales over the twelve months to November 1, 2026.

Do ServiceNow executives sell under 10b5-1 plans?

22 of the 29 open-market sales in the last twelve months (76%) were reported as made under a Rule 10b5-1 trading plan, set up in advance. A sale under a plan is still counted as a sale.

What counts as insider buying here?

Only open-market purchases (Form 4 code P) and sales (code S) by officers, directors and 10% owners. Stock awards, option exercises, shares withheld for tax and gifts are listed in the table but never counted as buying or selling.

More on ServiceNow

From Form 4, 4/A and 5 filings with the SEC. A record of insider transactions, not a recommendation.